LEGO Bluey sets are coming in 2025!
Get ready, Bluey fans! The LEGO Group has announced an exciting new partnership with BBC Studios to bring Australia’s favourite animated family to life as LEGO sets.
What to expect –
- Six LEGO Bluey sets are set to be revealed around March 2025, with an expected release date before July 2025.
- The sets will cater to younger builders, featuring themes in LEGO 4+ and LEGO DUPLO. Following the success of last year’s Peppa Pig LEGO sets.
Quotes from the big wig
“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike.
Just like the LEGO brand, the Bluey brand has play at the heart of everything they do. Which aligns perfectly with the LEGO brand values and mission.” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.
Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios added: “We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series. Cultivating even more imaginative play inspired by the Heelers”
LEGO Bluey 2025
Stay tuned for more, we know a lot of people have been waiting for this!
Following its debut in Australia in 2018, Bluey has gained millions of fans around the world, capturing the hearts of children and parents alike.
The Emmy and BAFTA Award-winning animated TV phenomenon airs in over 140 countries, broadcasts in 20 languages and is a global-ratings hit. According to Nielsen, Bluey was the No. 1 most-watched series on streaming in 2024 among total viewers in the U.S.
With over 35 billion minutes watched*. Bluey also holds the #1 kids show spot on ABC Australia and CBeebies and Disney+ in the UK.
Additionally, Bluey is the #1kids show on Disney Jr in Canada, Spain, Portugal, Poland and South Africa.
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